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On March 1, 2023, Archroma announced the completion of its acquisition of Huntsman Textile Effects. As we transition towards integration, this is an interim website of the Textile Effects solutions.

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Huntsman Textile Effects Pushes Boundaries With Sustainability And Innovation

SINGAPORE– Huntsman Textile Effects, a global leader in innovative and sustainable textile dyes and protection effects, is bringing a complete suite of solutions for performance apparel, technical textiles and casual wear to Colombiatex de las Américas 2022 this week.

“Sustainability is becoming a priority for regulators in South America and around the world, and consumers are increasingly keen to make a difference by choosing green brands,” said Ben Powell, Commercial Director Americas, Huntsman Textile Effects. “Huntsman is redefining what’s possible to help textile and apparel companies make the shift to more environmentally sustainable operations while enhancing their competitiveness at the same time. Our innovations make it possible to benefit from efficiency gains and resource savings in the factory as you deliver products that stand out in the market.”

Sustainability breakthroughs

Huntsman Textile Effects will showcase the latest addition to the third generation of its revolutionary AVITERA®SE polyreactive dye range at Colombiatex this year. AVITERA®ROSE SE delivers brilliant bluish-red shades while reducing the water and energy required for production by up to 50% and increasing mill output by up to 25% or more. It also significantly outperforms the best available dyeing technologies for cellulosic fibers and blends in terms of value by reducing recipe costs, minimizing processing costs and eliminating reprocessing.

ERIOPON®E3-SAVEis another next-generation water-saving innovation. An all-in-one textile auxiliary for polyester processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products. This shortens processing time and saves water and energy.

rPET processing innovations

As leading brands begin to work towards a circular economy for textiles, mills are being asked to overcome challenges associated with transforming recycled polyester (rPET) into high-quality new textiles. At Colombiatex, Huntsman Textile Effects is presenting to local textile mills an end-to-end solution for achieving full whites and consistent shades on rPET with right-first-time quality. This eco-friendlyrPET processing solutionincludes pre-treatment chemicals, fluorescent whitening agents, state-of-the-art washfast dyes, and finishing solutions for high-performance protection and comfort.

Washfast disperse dyes for polyester and man-made fibers

TERASIL®BLUE Wis the latest addition to Huntsman’s TERASIL®W/WW range of washfast disperse dyes for polyester and man-made fibers and their blends. Crucially, it is not sensitive to reduction, leading to higher reproducibility, higher right first-time results and operational excellence. It also reduces overall water and energy consumption, as well as water effluent. TERASIL®BLUE W offers high build-up for deep blues that stay vibrant.

Next-generation odor control

In partnership with Sciessent, Huntsman Textile Effects brings revolutionary antimicrobial and odor-control solutions to Colombiatex to enable mills to produce garments that smell fresh for longer and need less frequent washing. Featured at Colombiatex is Sciessent’s new anti-odor technology –NOBO™. Launched last week, it is specifically designed to reduce odors in natural and synthetic fabrics; it can be incorporated into virtually any fabric. From base layer and activewear tops to socks and underwear to jeans and chinos. It offers a cost-effective way to upgrade everyday products and add value to your customers.

The partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2®that attracts, absorbs and degrades odors for long-lasting odor protection.

Meet Huntsman Textile Effects at Colombiatex 2022

Colombiatex will take place from January 25 to 27, 2022 live in Medellín. You are invited to visit Huntsman Textile Effects in person at Booth AM204.

View this news release in Spanish and Portuguese.


Agion®, LAVA® X2 and Agion Active®X2 are registered trademarks of Sciessent.

©Copyright 2021. Huntsman Corporation or an affiliate thereof. All rights reserved. Unless indicated otherwise, all trademarks mentioned are trademarks of Huntsman Corporation or an affiliate thereof.

About Huntsman:

Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals with 2020 revenues of approximately $6 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 70 manufacturing, R&D and operations facilities in approximately 30 countries and employ approximately 9,000 associates within our four distinct business divisions. For more information about Huntsman, please visit the company’s website at

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About Huntsman Textile Effects

Huntsman Textile Effects is the leading global provider of high quality dyes, chemicals and digital inks to the textile and related industries. With operations in more than 90 countries and six primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as durable water repellents, color fastness, sun protection or state-of-the-art dyes which reduce water and energy consumption. For more information about Huntsman Textile Effects, please visit

Forward-Looking Statements:

Certain information in this release constitutes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed under the caption “Risk Factors” in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, volatile global economic conditions, cyclical and volatile product markets, disruptions in production at manufacturing facilities, reorganization or restructuring of Huntsman’s operations, including any delay of, or other negative developments affecting the ability to implement cost reductions, timing of proposed transactions, and manufacturing optimization improvements in Huntsman businesses and realize anticipated cost savings, and other financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.