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On March 1, 2023, Archroma announced the completion of its acquisition of Huntsman Textile Effects. As we transition towards integration, this is an interim website of the Textile Effects solutions.

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Huntsman Textile Effects Showcases Complete End-To-End Suite of High-Performance Solutions at Techtextil 2022

Singapore – Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be showcasing its extensive and complete end-to-end suite of solutions for various applications, including technical and functional apparel and home and hospitality textiles, at Techtextil from June 21-24, 2022, in Frankfurt, Germany.

Consumers increasingly want both sustainability and performance when choosing apparel and other textile products. While achieving this balance has traditionally been a challenge, new technologies are changing the game.

“Sustainability has become an increasingly urgent priority for consumers, as well as a core business strategy for brands. The future of sustainable textiles largely depends on the industry’s ability to minimize resource use,” said Markus Dueblin, Commercial Director – Europe, MEA, Turkey, Huntsman Textile Effects. “We have innovative solutions that can help brands and mills to develop new high-value products and further leverage their sustainability credentials to meet growing consumer demand for eco-friendly textile products.”

Huntsman innovations and solutions being showcased at Techtextil include:

  • Resource-saving solutions

AVITERA® SE Fast process is a revolutionary technology that delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA®SE reactive dyes to cut processing time from around nine hours to just six. This helps mills reduce the water and energy required for production by up to 50% and increase output by up to 25% or more. AVITERA® SE Fast also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering, or while in storage or transit.

  • Eco-friendly stain and rain resistance

Continuing its long-standing partnership with Chemours, Huntsman will present eco-friendly finishes that repel water and stains to help garments look new for longer. Teflon™ EcoElite with Zelan™ R3 technology is the industry’s first renewably sourced water-repellent finish. It contains 63% plant-based materials and exceeds performance levels possible with traditional fluorinated technologies, offering excellent water repellency and durability while preserving breathability.

Huntsman also continues to extend its range of popular PHOBOTEX® non-fluorinated water-repellent finishes. PHOBOTEX® is an advanced and comprehensive range of water repellents that can be quickly, easily and safely applied to any substrate to ensure premium softness and comfort as well as lasting protection against rain and everyday stains. The latest additions to the range – PHOBOTEX® RDE, PHOBOTEX® RSY and PHOBOTEX® REC– provide excellent protection in extreme environments, allowing brands to produce sustainable textile products without compromising performance.

  • Innovative dyes

TERATOP® dyes are designed to meet all levels of light-fastness requirements for polyester textiles, making them ideal for outdoor furniture, awnings, banners and automotive textiles. They are manufactured according to stringent production practices and quality standards to achieve the highest shade reproducibility when used on PES.

NOVACRON® EC dyes have very high solubility, good diffusion and levelness, and high fixation. They are suitable for short liquor ratio dyeing, with outstanding compatibility, excellent reproducibility, easy washing-off and good all-round fastness. The latest addition to the range is NOVACRON® Atlantic EC-NC, the industry’s first blue element that delivers chlorine – and nitrogen oxide (NOx) – fastness alongside lightfastness for textiles, ensuring garments look as good as new for longer

  • Revolutionary digital inks

A longstanding innovator in digital printing solutions, Huntsman has built high-performance digital ink ranges for all textile substrates and applications, delivering bright lasting colours and excellent stability, runnability and reproducibility, along with highest wash-fastness.

  • High-performing and sustainable towel solutions

Huntsman offers robust and innovative solutions for home and institutional textiles for a multitude of end-uses and market segments. As a company that serves the world’s top towel brands, Huntsman has world-class expertise and a full range of solutions – from pre-treatment to coloration and finishing effects – to produce high-quality, eco-friendly towels for households, hospitals, hotels and more.

  • High-performance flame-retardants

Huntsman’s PYROVATEX® and FLOVAN® product ranges deliver a complete portfolio of flame-retardant products designed for a wide range of end-uses and high-performance functional textiles.

  • Innovative odor-control solutions

Huntsman will also showcase revolutionary antimicrobial and odor-control solutions as part of its partnership with Sciessent.

Sciessent’s latest anti-odor technology, NOBO™, has been specifically developed to reduce body odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric, making it ideal for everything from socks and underwear to trousers and jackets. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor-adsorption product and key component of Agion Active X2® that attracts, adsorbs and degrades odors for long-lasing odor protection.

Meet Huntsman Textile Effects at Techtextil

Techtextil, a leading international trade fair for technical textiles and nonwovens, will take place from June 21-24, 2022 in Frankfurt. You are invited to visit Huntsman in person at Hall 11.0, Stand C91 or virtually in TechtextilDigital Extension.


Zelan™ R3 is registered trademark of Chemours.

Agion®, LAVA® X2, Agion Active® X2 and NOBO™ are registered trademarks of Sciessent.

© Copyright 2022. Huntsman Corporation or an affiliate thereof. All rights reserved. Unless indicated otherwise, all trademarks mentioned are trademarks of Huntsman Corporation or an affiliate thereof.

About Huntsman:

Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals with 2021 revenues of approximately $8 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 70 manufacturing, R&D and operations facilities in approximately 30 countries and employ approximately 9,000 associates within our four distinct business divisions. For more information about Huntsman, please visit the company’s website at

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About Huntsman Textile Effects

Huntsman Textile Effects is the leading global provider of high-quality dyes, chemicals and digital inks to the textile and related industries. With operations in more than 90 countries and six primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as durable water repellents, color fastness, sun protection or state-of-the-art dyes which reduce water and energy consumption. For more information about Huntsman Textile Effects, please visit

Forward-Looking Statements:

Certain information in this release constitutes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed under the caption “Risk Factors” in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, volatile global economic conditions, cyclical and volatile product markets, disruptions in production at manufacturing facilities, reorganization or restructuring of Huntsman’s operations, including any delay of, or other negative developments affecting the ability to implement cost reductions, timing of proposed transactions, and manufacturing optimization improvements in Huntsman businesses and realize anticipated cost savings, and other financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.